WOW. What a great BI tool for the masses.
I have worked with small businesses for well over 20 years. One thing that I have noticed is that business owners are great entrepreneurs. But in general they really don’t know what is going on with their business. Most are not data people. Maybe because it is so difficult to ask for the right data and then to analyze it.
Along comes Qlik Sense Desktop. I have developed Crystal Reports for clients for about 10 years. Reports are great. But reports only show you what you asked to see. If you didn’t ask the right questions then you don’t get the right data. Reports also usually require intervention from someone in IT to create and update.
Once your application is created in Qlik Sense you have access to all of your data in as many ways as you want to see it. With just a mouse click. A business owner or manager can have a view of their business like they have never had before.
When was the last time someone asked you a question like “How many customers do we have that have purchased product x or y in the past 12 months and are in the hospitality vertical?” Yes you could eventually figure this out with a report or query request or two. Or you could simply click your mouse a few times and within seconds you have the answer.
I have not been this excited about a solution since the first time that I saw GoldMine CRM. This is truly a tool that every business should have. It will pay for itself the first time you use it.
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