CRM Provides you with Marketing Automation, Sales Automation, and Contact Management
CRM is a process that is independent of the software that you choose. This process involves both internal and sometimes manual steps as well as automated steps provided by your software of choice.
Do you go with an on premise solution like GoldMine or RedHorse CRM? Or do you want your data living in the Cloud?
Do you need integration with your website to collect leads and automate the distribution and tracking of these leads?
Do you have active marketing campaigns to track?
Are your users on the road and do they need mobile access to their customers data?
Do you need to share user’s calendars?
Do you need to integrate with Social Media like Facebook, Twitter, and LinkedIn?
These are just some of the questions that need to be answered before you decide on a CRM solution.
I picked GoldMine CRM 25 years ago when there were only two choices, GoldMine and ACT.
The GoldMine CRM relationship management product line has multiple editions, each developed with a unique person and organization in mind. All editions provide extensive contact management, sales automation, marketing automation, scheduling and project management functions. They vary in the underlying technology and configuration.
GoldMine in combination with a library of 3rd party products gives your business the ability to automate your entire sales and marketing processes. Follow your suspects through your entire sales process until they become customers. Then track customer service issues all in the same database.
But we recognize that GoldMine is not the only solution out there. So we are happy to work with you and your organization to develop the optimal CRM strategy.