If you have a small business then you have a wealth of data that you have been collecting for many years. Data about your market, your prospects, customers, vendors, and employees.
Most small businesses do some mining of their financial data. Mostly because they have to do complete tax returns, etc.
But do you know who your customers are? What they buy? When they bought last? What geographies have the highest potential. What products are selling best? Which customers call the most with problems?
The list goes on and on.
You spend all that time collecting the data. Why not use it help grow your business?
That is where tools like Crystal Reports come in. With CR you can produce almost any kind of report you want based on your data. Every time you run a report it shows you the current data in your system.
You can react to trends.
You can deal with customers that are having issues and resolve them so you don’t lose them.
The possibilities are endless.
Data is an underutilized asset of your business.
Data is an Under Utilized Asset
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Federal funding will have very liltte impact on our construction activities in 2011. Grant funding has been reduced at all levels of government, so it’s essential local governments make the most of their limited resources. This is where having a qualitiy asset management system in place can help to prioritize infrastructure to maximize value. In Sarasota we’ve taken this step. The other issue is finding staff time to do the analysis within these systems to make the management system valuable. We knew we weren’t likely to have the time and resources to train personnel and have them do the thorough analysis needed. Instead, we took the dollars for a standard PMS and have invested them in a vendor / consultant to provide the reports necessary to prioritize paving for our 2011 program.